Atlantic Avenue BID

1.5 Miles Activated. 300+ Businesses Supported.

The Challenge

Online shopping was eroding sales.
When the pandemic hit, the street emptied.

The businesses were still there.
People needed a reason to return.

What We Built

A holiday campaign featuring real store owners — putting faces behind the storefronts.

Media strategy for Atlantic Avenue ArtWalk — activating 1.5 miles as the city stepped back outside.

Media leadership around a permanent mural beneath the Brooklyn Queens Expressway — transforming a vandalized, avoided underpass into a safer, award-winning public landmark.

We supported the BID’s investment in safety and beautification and made sure people saw it.

We activated 1.5 miles.
We supported 300+ businesses.
We gave people a reason to come back.

The Results

35% lift from the holiday campaign.

90% increase in foot traffic during ArtWalk.

Citywide media coverage.

The Impact

Foot traffic returned. Revenue followed.
A corridor back in motion.